Total Rocky

Official Rocky Shop Opens at Philadelphia Museum of Art

Oct 6, 2023 | Articles

If you’re a Rocky Balboa fan, your next trip to Philadelphia just got a whole lot better. The city’s most famous landmark—the Rocky Steps—now has its own Rocky Shop, packed with officially licensed merch straight from the Sly Stallone Shop.

Think about it—over 4 million people a year sprint up those steps, throw their fists in the air, and pose with the Rocky Statue. Now, after all that running, you can walk just a few steps over and grab some Rocky gear to take home.

What’s Inside the Rocky Shop?

Located right at the base of the Rocky Steps, this Rocky gift shop in Philadelphia is loaded with top-notch merch. We’re talking:

  • Italian Stallion robes and trunks – Like the ones Rocky wore in the ring.
  • Mighty Mick’s Boxing Gym sweatshirts – Perfect for training… or lounging.
  • Black satin tiger jackets – Just like Stallone rocked in Rocky II.
  • Official Rocky t-shirts, posters, and collectibles – Straight from the franchise.
  • Rocky’s classic fedora – A must-have for die-hard fans.

This isn’t some knockoff street vendor selling cheap souvenirs. Everything here is officially licensed and approved by the man himself—Sylvester Stallone.

Stallone’s Plan: Bringing the Rocky Shop to Rocky Land

Here’s the cool part—this whole thing was Stallone’s idea.

Sly called up Philly’s mayor and said, “Look, millions of people come here every year for Rocky. How come they can’t buy official merch on-site?” The city agreed, and boom—the first official Rocky Shop since 1982 was born.

And Sly didn’t just make the call—he put his money where his mouth is and personally chipped in $100,000 to make it happen.

Not only does this shop sell merchandise, but it’s also an info center, where visitors can grab maps and tickets to other Philly hot spots. Oh, and a percentage of the first-year sales goes to the Philadelphia Visitor Center to help keep it running.

Plan Your Visit: Where & When to Go

Want to check it out? Here’s what you need to know:

The Rocky Shop is open Thursday and Monday, from 10 a.m. to 5 p.m. You’ll find the shop at the base of the steps of the Philadelphia Museum of Art, located at 2600 Benjamin Franklin Pkwy, Philadelphia, PA 19130. You can also visit the official Sly Stallone Shop to buy merchandise online.