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The Making of Rocky: How a Low-Budget Underdog Won the Oscar

May 2, 2003 | Articles, Rocky (Articles)

The story of how Rocky came to life rivals anything you’d see on screen. A struggling actor writes a script in three days, refuses a massive payday to keep his role, and fights tooth and nail to get his movie made—only for it to become a cultural phenomenon.

What started as a low-budget gamble turned into one of the most beloved sports films of all time. But the road to the ring wasn’t easy. From guerrilla-style filmmaking on the streets of Philadelphia to last-minute script changes and budget constraints that led to accidental genius, here’s the real story behind the making of Rocky.

The Inspiration: A Fighter Who Refused to Go Down

By the mid-1970s, Sylvester Stallone was broke, unknown, and struggling to land acting roles. But rather than wait for an opportunity, he decided to create his own shot.

“Early in my acting career, I realized the only way I would ever prove myself was to create my own role in my own script,” Stallone recalled. “On my 29th birthday, I had $106 in the bank. My best birthday present was a sudden revelation that I had to write the kind of screenplay that I personally enjoyed seeing.”

Sly continued, “I relished stories of heroism, great love, dignity, and courage, dramas of people rising above their stations, taking life by the throat and not letting go until they succeeded.”

That idea didn’t truly take shape until one night in March 1975. Down to his last bit of money, Stallone went to a closed-circuit TV screening of the Muhammad Ali vs. Chuck Wepner fight.

Wepner, a brawling club fighter from New Jersey, had no business being in the ring with Ali. No one expected him to last more than a few rounds. But somehow, he went the distance, even knocking Ali down at one point.

“We had witnessed an incredible triumph of the human spirit,” Stallone later said. “And we loved it.”

That night, the idea for Rocky Balboa was born.

https://www.youtube.com/watch?v=A3Bg3npQkzQ

“[Rocky] is a man of the streets. People looked on him as the all-American tragedy, a man without much mentality and few social graces,” Sly says of his character. “But he has deep emotion and spirituality and good patriotism. And he has a good nature, although nature has not been particularly good to him. I have always seen him as a 20th Century gladiator in a pair of sneakers. Like so many of us, he is out of sync with the times. To all this, I injected doses of my own personal life, of my frustration at not getting anywhere.”

Fueled by that underdog spirit, Stallone locked himself in a room and wrote the first draft of Rocky in just three and a half days.

Hollywood Wants Rocky—Without Stallone

The script quickly found its way to producers Irwin Winkler and Robert Chartoff, two respected Hollywood names. They saw something special in the story, offering Stallone $75,000 for the screenplay—a life-changing amount for someone who could barely pay rent.

But there was a catch. They wanted a big-name actor to play Rocky—names like Burt Reynolds, James Caan, or Ryan O’Neal were tossed around.

For Stallone, that was non-negotiable.

“I can’t sell it outright,” he insisted. “I wrote it for me, and I have to do it.”

The offer climbed to $125,000, then $300,000—more money than Stallone had ever seen in his life. Still, he refused.

“I would sooner burn the thing than have anyone else play Rocky Balboa. Not for a million dollars.”

After relentless back-and-forth, the producers took a gamble on Stallone, agreeing to let him star in the movie—but with a shoestring budget of less than $1 million.

Stallone had won his first real fight. But now, he had to prove he could go the distance.

The Director John G. Avildsen

Avildsen was instrumental in bringing Sylvester Stallone’s creation of Rocky Balboa to cinema screens back in 1976, despite initially having doubts about whether the story of the underdog fighter would resonate with audiences who weren’t known to rush into theatres to see boxing movies. “I was charmed by [the story],” the director later said of Stallone’s script. “I thought it was an excellent character study and a beautiful love story.”

Filming Rocky: No Money, No Extras, No Problem

On January 9, 1976, Stallone arrived in Philadelphia to start shooting what would become his first starring role.

Everything about Rocky screamed low-budget filmmaking. The production couldn’t afford permits, extras, or even proper locations, so scenes were shot guerrilla-style on the streets of Philly.

“We didn’t have the money to shoot a normal union film at that time in Philadelphia,” Stallone said. “So we would travel in a van, and whenever director John Avildsen saw a colorful location, we’d jump out and film.”

This spontaneous approach led to some of the most iconic moments in the movie—including Rocky running through the Italian Market, where a real vendors threw an orange at him, not knowing they were in a movie.

The training montage, one of the most legendary sequences in film history, was filmed all over Philadelphia. Locals might notice the geography doesn’t quite make sense—Rocky covers about 20 miles of the city in just a few minutes—but for audiences, it was a visual and emotional masterpiece.

“He would have me running down the street, and people had no idea who I was,” Stallone remembered. “I was just some strange alien invader in a tattered, baggy, incredibly ugly sweat suit running through their neighborhood, and they’re throwing things at me.”

The biggest innovation in the film was the use of the Steadicam, a brand-new technology at the time. Garrett Brown’s camera rig allowed for smooth, moving shots, making Rocky’s run through Philly feel immersive and real—especially when he reached the Philadelphia Museum of Art steps, turning a set of stairs into an American landmark.

Last-Minute Changes That Made Rocky Even Better

The film’s tiny budget forced creative decisions that ended up making Rocky even stronger.

The ice skating scene, where Rocky takes Adrian on their first date, was originally supposed to have 300 extras in a crowded rink. But when the production ran out of money, they filmed it with just Stallone and Talia Shire alone on the ice, resulting in one of the movie’s most heartfelt moments.

“I believe that when there isn’t a lot of money on a production, you have certain kinds of solutions and one is forced to be extremely creative,” Talia Shire explained in 2006. “We were given a great deal of permission to experiment with ideas. The scene where Rocky removes Adrian’s hat and glasses — these were corny moments, but they worked and were strangely pure. … When Burt Young throws the turkey out the door, I asked if we had the ‘take 2’ turkey. He just threw it out! It was so brilliant.”

The final fight crowd was mostly made up of crew members and friends, all huddled together in one section to make the venue look fuller. And the movie’s original ending—Rocky and Adrian walking out of the empty stadium together—was scrapped because they barely had enough film left.

Instead, they shot the now-iconic “Adrian!” moment, a last-minute addition that became one of the most unforgettable endings in film history.

Is Rocky Based on a True Story?

Many fans still ask: “Is Rocky based on a true story?” The answer is yes and no.

While the Chuck Wepner vs. Muhammad Ali fight inspired the idea for Rocky, the character of Rocky Balboa was pure Stallone. The film pulled heavily from his own struggles, frustrations, and dreams—making Rocky’s journey feel real.

“I know I’ll never have a voice like that again,” Stallone reflected. “That’s one thing I’ll always cherish about that character—because if I say it, you won’t believe it. But when Rocky says it, you know it’s the truth.”

Rocky at the Academy Awards: From Underdog to Best Picture Winner

By the time Rocky hit theaters in 1976, it was already the ultimate underdog story—but its fight wasn’t over yet. The little film that was shot on a shoestring budget and an even smaller crew found itself on the biggest stage in Hollywood: the Academy Awards.

Despite being up against some of the most critically acclaimed films of the decade, Rocky went the distance, landing ten Academy Award nominations, including:

  1. Best Picture
  2. Best Director – John G. Avildsen
  3. Best Actor – Sylvester Stallone
  4. Best Actress – Talia Shire
  5. Best Supporting Actor – Burgess Meredith
  6. Best Supporting Actor – Burt Young
  7. Best Original Screenplay – Sylvester Stallone
  8. Best Film Editing
  9. Best Sound
  10. Best Original Song – “Gonna Fly Now” by Bill Conti

Going up against Taxi Driver, Network, and All the President’s Men, Rocky was considered a long shot at winning Best Picture. But just like its title character, it defied the odds and won three Oscars:

🏆 Best Picture
🏆 Best Director – John G. Avildsen
🏆 Best Film Editing

Even though Stallone didn’t win Best Actor or Best Original Screenplay, his journey from struggling actor to Oscar-nominated writer and star in less than a year was unheard of. The nomination alone put him in the same company as Orson Welles and Charlie Chaplin—other actors who had written their own Oscar-nominated films.

“I know I’ll never have a voice like that again, where I can just speak whatever I feel in my heart,” Stallone says of his creation, Rocky Balboa. “That’s one thing I’ll always cherish about that character, because if I say it you won’t believe it, but when Rocky says it, you know it’s the truth.”